Making Of Chipotle’s “Back To The Start”

The original Chipotle commercial pioneered the trend for brands to use groundbreaking animation that we see continuing with the much hyped John Lewis christmas spot. It’s use of stop motion gave it a completely unique tone and look. Watch this fascinating behind the scenes video, as it takes us through the variety of techniques from 3D pre-viz to stop motion via 3D printing, to see meticulous process involved in bringing this beautifully crafted animation to the screen.

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